Google Analytics Agency | Downright Digital

Digital marketing strives on data.

No matter what type of website you have, whether it’s large e-commerce website, a website for a small business or a personal blog, it’s essential to understand the behaviour of your visitors in order to deliver better results. We start with the essential conversations about your key performance goals and identify what success looks like for your business.

We then ensure everything we build is trackable and measurable. This is achieved by understanding and connecting the right suite of analytics software that transforms your raw data into actionable business insights.

One of the most popular digital marketing software available. It provides valuable insights that can shape the success strategy of your business. Measure the success of individual campaigns in real-time, compare the data to previous periods and identify your advertising return on investment.

A great tool that enables you to deploy tracking on your website without editing complicated site code. After implementation, Google Tag Manager makes it easy for marketers to measure the actions users make on websites that matter most to businesses, such as bookings, calls or email inquiries.

The control centre! Google Search Console enables you to monitor, maintain and optimise your website’s presence in Google Search results. This tool provide insights into how to improve your content, refine your site settings and minimise errors that Google may penalise you for.

Bring your data to life! Google Data Studio builds engaging, customised reports that combines all your data from multiple sources into one easy to understand dashboard. Visualise and make sense of your marketing metrics enabling you to make better business decisions.

Why Invest In Analytics?

Marketing and advertising can be complex, especially when the landscape in which consumers interact with companies continues to change. Monthly campaign management, reporting, goal setting, and analytics is critical when evaluating the return on your investment. It also provides us with the ability to continually measure progress towards achieving the goals we have set out to accomplish. Get in touch today and we’ll show you how to leverage the above tools to maximise your digital marketing campaigns.

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